René Ricol lance une nouvelle maison
Après avoir vendu Ricol Lasteyrie Corporate Finance à EY, ceux qui sont associés depuis 40 ans ont décidé de relancer une firme. Et de se spécialiser dans ce qu'ils savent faire le mieux, sans concurrencer leur entreprise passée.
René Ricol
René Ricol et ses associés ont vendu Ricol Lasteyrie Corporate Finance en juillet à EY et accompagné les équipes jusqu’au 30 septembre. Il n'aura pas fallu longtemps au trio, qui fonctionne depuis 40 ans, pour se lancer dans une nouvelle aventure. Leur maison lancée le 1er octobre - baptisée pour le moment RLC (pour Ricol Lasteyrie Conseil) - va continuer à faire la même chose, mais un peu différemment. "On sait aider les gens qui sont face à des situations compliquées", résume René Ricol.
La nouvelle firme s'articule autour de trois activités. Il y a d'abord le fameux conseil aux dirigeants dont René Ricol et Jean-Charles de Lasteyrie ont fait leur spécialité. Les deux hommes vont s'entourer de quelques analystes financiers lorsqu'ils auront déménagé de l'autre côté du palier de leurs bureaux de l'avenue Hoche. RLC va prêter main-forte aux patrons, qu'ils aient besoin d'un œil extérieur sur leur succession, en passant par des attaques, des arbitrages, des médiations. "On n'est pas conseil des sociétés mais des dirigeants. On va plus loin dans l'intimité. On n'est pas en compétition avec les banquiers d'affaires, les chasseurs de têtes ou les avocats, on est souvent complémentaires", poursuit René Ricol. Et d'ajouter : "Quand on est dirigeant, on est dans le feu. Nous, on est extérieur. On regarde le feu. On pose des questions de bon sens. Nous sommes des renvoyeurs de balles. Le tout dans une confidentialité absolue".
La nouvelle firme entend également assister les entreprises dans leurs contentieux. Une partie que maîtrisent surtout Jean-Charles de Lasteyrie et Gilles de Courcel, qui devront s'entourer de bons experts-comptables. René Ricol et ses associés visent aussi une nouvelle matière : la conformité en lien avec la loi Sapin 2, qui a fait un grand pas en avant dans la lutte contre la corruption. "On va demander aux dirigeants s'ils ont pris des dispositions pour respecter les règles anticorruption. C'est une question qui doit être traitée par le chef d'entreprise lui-même. L'idée n'est pas que nous mettions en place les dispositifs mais de faire un diagnostic indépendant". Sur ce volet, le recrutement d'un profil ayant une expérience en régulation est à l'étude.
Sur ces créneaux, pas de concurrence avec EY. D'abord parce que le cabinet anglo-saxon est commissaire aux comptes pour beaucoup de grandes sociétés et ne peut ainsi prodiguer ce type de conseils. Ensuite parce que, sur la partie régulation, l'ancienne maison était sur le créneau banque/assurance. Par ailleurs, le nouveau Ricol Lasteyrie ne souhaite pas revenir sur le segment évaluation des M&A. Enfin parce que René Ricol, qui a fait de belles rencontres chez EY, ne ferme pas la porte à de coopérations ponctuelles, s'il n'y a pas de conflits d'intérêts. RLC souhaite avoir une taille raisonnable (15 - 20 personnes), par rapport à son ancienne entreprise. René Ricol ne s'interdira néanmoins pas d'accélérer si les profils recrutés montrent de belles capacités, comme en management par exemple.
Mais comme toujours avec René Ricol, les projets ne s'arrêtent pas là. Cet expert-comptable de formation souhaite s'impliquer davantage dans le cabinet qu'il a monté avec son frère à Lyon. L'homme accompagne également la secrétaire d'État Sophie Cluzel sur le handicap. "Le budget du handicap, c'est 46 milliards d'euros par an et on voit bien tous les efforts de Sophie Cluzel pour remettre de l'ordre". Et d'expliquer que plus globalement, "notre pays souffre d'un déficit de gestion". René Ricol craint également une nouvelle crise, toutes les conditions étant malheureusement réunies. D'ailleurs, à l'occasion d'un discours lorsqu'il s'est vu remettre le prix par l'Ifrac à Sydney, il a déclaré : "Tous, nous ne pouvons accepter qu'il y a à nouveau autant de spéculation, d'effets de levier, et autant de personnes qui font de l'argent leur Dieu". Car même si René Ricol a fait de belles affaires dans sa vie, comme la vente de sa société à EY, son idéal régulateur est loin des billets : "Je veux avoir l'impression d'avoir fait quelque chose d'utile".
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